Fastest Growing Brands 2021 | Morning Consult

Methodology

What is Morning Consult’s Fastest Growing Brands? Morning Consult’s Fastest Growing Brands of 2021 is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2021. In this report, we rank the top 21 fastest growing brands that have seen the biggest rise in purchasing consideration this year, how that is playing out across generations and which brands have seen a lift in purchasing consideration, even if it didn’t translate to an immediate or direct increase in buying.

Methodology: Morning Consult’s Fastest Growing Brands rankings are determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the foundation of this report. Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-26, 2021, and subtracting the share who said the same from Jan. 1-31, 2021.

About Brand Intelligence: Morning Consult helps you understand your brand, competitors and market in a way traditional research firms can’t. We survey tens of thousands of people across the globe on over 4,000 brands and products every day. Intelligence provides actionable insights into what consumers think, see and say about your brand and products. Request a demo.

This report has been updated to include Peacock in its rankings.

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